
Dhrubo
Scaling Marketing Output by 3x with AI Driven Workflows

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Senior Brand Strategist | AI Content & Workflow Automation Expert | Independent Marketing & AI Strategy Consultant (ex-AGM Brand Strategy)
Self Employed • Freelance
Feb 2007 - Present • 19 yrs 3 mos
Executive Summary: 17+ years of brand leadership (ex-AGM) bridging corporate strategy with AI execution. Managed multi-crore budgets and scaled content through automation. AI & Digital Transformation (2025–Present): - Increased content output by 2–3x and reduced turnaround time by 50–70% using AI workflows - Scaled video production 3–4x across digital platforms - Built repeatable automation systems using Make and Zapier, replacing manual content processes Corporate Brand Leadership (2007–2024): - AGM (Shyam Steel / Star Cement): Led ATL/BTL campaigns and managed high-value national budgets - Sr. Manager (Birla Corporation): Improved campaign efficiency by 10–15% - Manager/Executive (LafargeHolcim / ACC Ltd): Managed regional brand programs and execution Tech Stack: ChatGPT, Midjourney, Runway, Make, HubSpot, Salesforce