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Mathew
@mathewjohar
Digital Maketing Specialist
India
Engels
Over mij
Hey, I'm Mathew, a Senior Marketing professional with 11 years of experience and $2.7M in managed ad spend across 14 countries.
I build high-converting campaigns on Meta, Google, TikTok, and LinkedIn, covering everything from audience research and pixel setup to retargeting and optimisation.
My clients consistently see 30% lower acquisition costs and 30% higher ROI.
If you want campaigns built at scale you're in the right place.
Skills
Mathew
offline •
Gemiddelde reactietijd: 1 uur
Bekijk mijn diensten
Betaalde social media
I will handle your social media marketing
Marketingadvies
I will create a marketing strategy and brand growth plan for your business
Portfolio
Werkervaring
Growth Consultant – Marketing & Advertising(
Acer • ZZP
Apr 2025 - Jan 2026 • 9 mos
* Directed marketing operations for venture-backed portfolio companies.[Incl. Acer Electric India, Daewoo India, Carlton Group, etc.] * Led 23+ marketing specialists and implemented KPI dashboards, CRM-driven attribution, and performance tracking across paid media channels; improved accountability and reduced team delivery time by 12%. * Improved funnel efficiency by 18% and reduced acquisition costs by 20% through audience segmentation, creative testing & data driven campaign adjustments.
Manager- Digital Marketing
Tutor Lim • Fulltime
Dec 2020 - Mar 2025 • 4 yrs 3 mos
* Guided global digital marketing strategy for a US-based SaaS LMS platform (official e-learning partner of the Dubai Government), leading campaigns across 14+ countries and expanding international brand reach through multichannel acquisition programs, including on-site events. * Reduced customer acquisition cost by 30% and raised marketing ROI by optimising paid campaign performance, Audience targeting, and cross-platform conversion tracking across Meta, Google and Email marketing platforms. *Managed marketing teams and developed performance tracking systems that elevated campaign insights and decision-making.
Dep. General Manager- Marketing and Branding
Travel • Fulltime
Jun 2023 - Mar 2025 • 1 yr 9 mos
* Managed $500K quarterly ad spend across Meta, Google, and LinkedIn, built a multi-channel strategy that maximised reach, performance, and ROI. *Spearheaded the formation of a 9-member marketing team; architected and implemented integrated SEO, content, and paid media systems across digital and broadcast channels. *Raised ROI by 30% and reduced acquisition cost by 20% through performance optimisation, channel budget reallocation, community building, and media outreach. *Directed commercial advertising and strategic media partnerships across B2B, B2C, TV, and top news networks, negotiating premium placements and executing brand campaigns that expanded the market reach by 40%.
