Navinderan

Senior Publisher Growth Manager

AnyMind Group • Fulltime

Dec 2022 - Oct 2025 • 2 yrs 10 mos

I lead the Publisher Growth team at AnyMind, driving revenue growth and long-term partnerships with premium publishers across Malaysia. My role focuses on scaling digital advertising performance through strategic deal-making, relationship management, and publisher enablement, while contributing to regional publishing strategy. I lead and mentor a high-performing team to deliver consistent revenue and growth targets, while acquiring and closing strategic publisher partnerships across display, video, programmatic, and emerging ad formats. I build trusted relationships with news, lifestyle, and niche publishers to unlock stronger monetization opportunities. I work closely with product, demand, and operations teams to align publisher traffic with advertiser performance goals, monitor KPIs through data and CRM insights, and present business reviews and growth strategies to senior stakeholders. I also represent AnyMind at industry events, strengthening our brand presence in Malaysia.

AVP, Head of Audience and Engagement Marketing (sooka OTT)

Astro Malaysia • Fulltime

May 2021 - Oct 2023 • 2 yrs 5 mos

In my leadership role, I drove performance marketing and audience engagement strategies aligned with our Go-To-Market objectives. Using data-driven insights and strong cross-functional collaboration, I delivered measurable growth and improved engagement. I led brand strategy execution with Product Marketing and Brand & Communications teams, ensuring brand consistency across channels. I managed key stakeholders and agencies, introducing tailored marketing channels to increase participation. I was instrumental in implementing marketing automation and CRM-led retention strategies, improving customer loyalty and reducing churn. Collaborating with Analytics, Data, CRM, Creative, Social, Partnerships, and BI teams, I helped strengthen sooka OTT’s MarTech capabilities and supported CRO initiatives that increased ARPU. Achievements: Top 5 Free & Grossing Apps (Play Store), Silver at Putra Aria Brand Awards 2022, Finalist at Google Search Awards 2022, Silver at YouTube Works Awards 2023.

Agency Lead, Performance Marketing

iProspect Malaysia • Fulltime

Feb 2019 - Apr 2021 • 2 yrs 2 mos

As Agency Lead, I led a team of 12+ performance marketers, managing a monthly media budget exceeding RM4 million across Facebook, Google (Search, Display, YouTube), TikTok, and other platforms. I translated client objectives into data-driven marketing strategies and optimised campaign performance at scale. I delivered integrated campaigns supported by strong measurement frameworks, enabling real-time optimisation and performance tracking. Working closely with client service, data, and technology teams, I improved outcomes through precise targeting, budget optimisation, multivariate testing, and funnel conversion improvements. I fostered a growth-oriented team culture, supported talent development, and contributed to recruitment to ensure strong capability and cultural fit. Clients: Maybank (MAE, MYTHEO), Estée Lauder Companies, IKEA SG & MY, Astro GO Shop Achievements: Search Marketing Agency of the Year 2019; Winner, Best YouTube for Performance Campaign (YouTube Awards 2019).