Ashikur Rahman

Social Media & Digital Campaign Volunteer

YOUReach - Youth in Research and Action for Social Change • Freelance

Aug 2025 - Present • 10 mos

Contributed to digital outreach and awareness initiatives aimed at promoting youth engagement, research-based advocacy, and social change. Key Responsibilities & Contributions: • Supported social media campaigns to raise awareness about youth-led research and community initiatives • Created engaging content (posts, captions, visuals, short videos) to promote programs and events • Assisted in planning online awareness campaigns focused on social issues and youth empowerment • Helped increase audience engagement and online visibility through strategic posting and outreach • Collaborated with team members to promote research findings and advocacy initiatives • Engaged with followers and responded to inquiries to build an active online community

Meta Ads & Lead Generation Specialist

Bandhu Technical Training Center • Freelance

Aug 2025 - Feb 2026 • 6 mos

Managed and optimized Facebook & Instagram advertising campaigns to increase student enrollments and promote technical training programs. Key Responsibilities & Achievements: • Created and managed Lead Generation and Conversion campaigns for course admissions • Set up Meta Pixel and conversion tracking for accurate performance measurement • Developed targeted audience strategies (interest-based, custom, lookalike, retargeting) • Designed compelling ad creatives and persuasive copy for technical courses • Conducted A/B testing to improve CTR, reduce Cost Per Lead (CPL), and increase inquiries • Optimized campaign budgets and scaled high-performing ads • Generated consistent student leads for various technical and skill development programs • Analyzed campaign data and provided performance reports with actionable insights

Facebook & Instagram Ads Specialist (Sales Campaign)

La Tapatia Mexican Restaurant and Cantina • Freelance

Sep 2025 - Feb 2026 • 5 mos

Managed Facebook & Instagram Sales Campaigns to increase dine-in customers, online orders, and overall restaurant revenue. Key Responsibilities & Achievements: • Created and managed Sales objective campaigns in Meta Ads Manager • Targeted local audiences to drive foot traffic and reservations • Promoted special offers, combo meals, and seasonal discounts • Set up Meta Pixel for tracking website orders and conversions • Built retargeting campaigns for previous page visitors and engaged users • Optimized ads to reduce Cost Per Purchase and improve ROAS • Designed engaging food creatives (tacos, burritos, margaritas promotions) • Monitored KPIs: ROAS, CTR, CPM, Cost Per Purchase