Ammara Babar

Freelance Social Media Manager | 2022 – Present

Self employed / Freelance

Jun 2022 - Present • 4 yrs 3 mos

- Managed strategy and content for 20+ projects across e-commerce, nonprofit, coaching, service and personal brands. - Developed content calendars, story sequences, and social media strategies based on client goals, launches, audience pain points and niche positioning. - Revived an inactive Instagram account and generated 20,000+ organic views in less than 10 days after 5–6 months of inactivity. - Repositioned an inactive account after a niche change, generating 604K+ Instagram views, 397K+ reach organically within two months. - Grew the same brand’s Facebook presence to 438K+ views, 255K+ viewers organically within two months. - Helped a coaching client gain 500+ Instagram followers, generate leads, and successfully launch her first webinar through targeted content, Instagram ads and strategic engagement. - Created Reels and carousels that achieved up to 13× higher visibility and 8× higher engagement than client averages. - Created on brand content that increased saves, shares, DMs and lead-generating interactions.

Social Media & Marketing Manager

Bin Naeem Industries Pvt Ltd

Dec 2025 - May 2026 • 5 mos

As a Social Media & Marketing Manager at Bin Naeem Industries Pvt Ltd, I managed social media and marketing for four brands along with the parent company. Here is an overview of my work across the brands: - Managed social media accounts across Instagram, Facebook, TikTok, YouTube, Threads, and Snapchat for MÔND'SUB Pakistan, House of Piñatas, NS Builders, Naeem Packages, and the parent company. - Planned content strategies, creative ideas, campaigns, and monthly marketing plans based on each brand’s audience and goals. - Created creative briefs, captions, ad copy, promotional content, website banners, and product descriptions, while also creating Reels, AI visuals, and BTS content when needed. - Managed influencer and PR collaborations, including paid and barter campaigns, giveaways, and a branded challenge. - Handled DMs, comments, customer inquiries, order issues, returns, and complaints across the brands, coordinating with the relevant teams when needed. - Coordinated with design, advertising, website, Shopify, Daraz, and operations teams to keep content and marketing activities organized. - Created marketing systems in Google Workspace, including content calendars, campaign trackers, influencer databases, reporting dashboards, and task trackers.

Creative Executive

Diginet Global

Aug 2025 - Oct 2025 • 2 mos

Reported to the Creative Manager Key responsibilities: - Researched high-engagement content from Facebook, Reddit and X, occasionally using website articles, adding sources, hooks and captions - Created image prompts and generated visuals using MidJourney - Worked within a structured team, collaborating with designers and researchers to refine posts and meet daily targets; received oversight from the Project Manager - Managed research for up to 15 pages across niches including memes, news, entertainment, lifestyle, health, history, travel and facts - Delivered 15 to 250 content pieces per day based on daily tasks set by the Creative Manager - Used Canva for light editing and design - Oversaw automated workflows in Google Sheets, reviewing AI generated hooks, captions and image prompts - Contributed to performance growth on monetized pages, driving measurable engagement and revenue - Supported daily operations through FlowHCM, Slack and Google Sheets