Abbie Stoke

GoHighLevel SMS & Email Automation Specialist

LinkedIn • Freelance

Feb 2026 - Present • 8 mos

I built SMS and email automation sequences in GoHighLevel to support lead nurturing, customer follow-up, appointment confirmations, and re-engagement campaigns. I configured message timing, workflow triggers, contact segmentation, personalization fields, and follow-up conditions based on customer actions. I also organized communication flows to support different stages of the customer journey, from initial inquiry to appointment booking and post-appointment follow-up. I structured messaging workflows around each business's communication goals and customer lifecycle. I tested message sequencing, delivery conditions, contact eligibility, and workflow exit rules to help prevent inappropriate or duplicate follow-ups. I also considered consent requirements, opt-out handling, and applicable messaging regulations when configuring SMS and email campaigns.

GoHighLevel AI Agent Setup & Automation Specialist

Fiverr • Freelance

Sep 2026 - Oct 2026 • 1 mo

I configured AI-assisted customer communication and lead management workflows for business use cases across industries such as real estate, med spas, and home services. I worked on conversational prompts, lead qualification questions, appointment-booking processes, knowledge sources, and escalation rules to help AI agents handle routine inquiries. I also connected agent workflows with relevant CRM records and follow-up processes where the available tools supported those functions. My setup process focused on defining the agent's role, approved information sources, conversation boundaries, and intended outcomes before testing its behavior. I evaluated responses against common customer questions and checked how the agent handled missing information, booking requests, and situations requiring human assistance. I refined prompts and workflow conditions to improve response consistency and ensure that complex or sensitive inquiries could be escalated appropriately.

GoHighLevel Website & Landing Page Designer

Upwork • Freelance

Jun 2026 - Sep 2026 • 3 mos

I designed and configured GoHighLevel websites, landing pages, and lead capture pages to support business marketing and customer acquisition goals. I customized page layouts, navigation, forms, calls to action, and responsive sections to create a consistent experience across desktop and mobile devices. I also connected forms and page elements to the appropriate CRM processes to help businesses collect and organize incoming leads. My approach focused on creating clear page structures that guided visitors toward actions such as booking appointments, requesting quotes, or submitting inquiries. I worked on layout spacing, typography, section hierarchy, button placement, and form configuration to improve usability. I tested page functionality and responsive behavior to identify design issues before publishing.