Hassy A

Product Owner – Salesforce Health Cloud

Sep 2024 - Present • 1 yr 10 mos

Led product strategy, roadmap planning, and feature prioritization for a Salesforce Health Cloud-based healthcare engagement and care management platform. Gathered and translated business requirements into user stories, acceptance criteria, and sprint deliverables for cross-functional engineering teams. Managed the implementation of Salesforce Health Cloud including patient/ member profiles, care plans, care teams, referrals, assessments, and case management workflows. Collaborated with stakeholders, healthcare providers, compliance teams, and technical architects to ensure alignment with business objectives and regulatory requirements. Defined and optimized member journeys, engagement programs, and incentive based healthcare initiatives to improve patient outcomes and participation. Oversaw integrations with EHR/ EMR systems, CRM platforms, communication tools, rewards systems, and third-party healthcare services. Directed Agile ceremonies including backlog grooming, sprint planning, stakeholder reviews, and release management. Established KPIs, reporting dashboards, and analytics frameworks to track member engagement, care program effectiveness, operational efficiency, and clinical outcomes. Worked closely with Salesforce developers and administrators to configure Health Cloud features, automate workflows, and enhance user experience. Ensured HIPAA-compliant data handling, auditability, role-based access controls, and secure healthcare information management. Supported change management, user adoption initiatives, training programs, and continuous product improvement based on stakeholder feedback and data insights

Functional Consultant Marketing Cloud

Dec 2023 - Jun 2026 • 2 yrs 6 mos

Serving as Functional Lead for Salesforce Marketing Cloud implementations, managing campaign automation, customer journeys, and marketing engagement strategies. Collaborating with marketing stakeholders to gather and document campaign requirements, segmentation rules, communication workflows, and automation needs. Managing multi-channel marketing journeys using Salesforce Marketing Cloud, including email, SMS, and customer engagement automation. Acting as the primary liaison between business stakeholders, marketing teams, and technical developers to ensure successful delivery of marketing automation solutions. Managing end-to-end project delivery, including requirement gathering, planning, task allocation, sprint coordination, and release management. Leading Agile project ceremonies such as sprint planning, backlog grooming, daily stand-ups, and stakeholder review meetings. Monitoring project timelines, risks, and dependencies to ensure on-time delivery and alignment with business goals. Working with data teams to define customer segmentation, audience targeting, and personalization strategies for marketing campaigns. Coordinating campaign testing, QA validation, and User Acceptance Testing (UAT) to ensure accurate campaign execution and performance tracking. Managing project tasks, progress tracking, and team coordination through Jira, ensuring transparency across stakeholders. Prepare project status reports, campaign performance insights, and stakeholder presentations to support business decision-making. Implement process improvements and automation strategies to optimize marketing operations and reduce manual campaign management efforts

IT Business Analyst

Mar 2021 - Nov 2023 • 2 yrs 8 mos

Collaborated with business stakeholders, product owners, and technical teams to gather, analyze, and document functional and non-functional requirements for software development projects. Conducted requirement elicitation sessions, stakeholder interviews, and workshops to clearly understand business objectives and translate them into technical specifications. Created and maintained Business Requirement Documents (BRD), Functional Requirement Documents (FRD), user stories, and process flow diagrams. Managed and organized project tasks using Jira, ensuring clear backlog prioritization, sprint planning, and efficient task tracking. Worked closely with development and QA teams to ensure requirements were accurately implemented and validated during the development lifecycle. Participated in Agile ceremonies including sprint planning, daily stand-ups, backlog grooming, sprint reviews, and retrospectives. • Coordinated cross-functional teams to ensure timely delivery of features and project milestones while maintaining alignment with business goals. Assigned and monitored team tasks, ensuring optimal resource allocation and workflow management. Developed project progress reports, dashboards, and performance insights for stakeholders and senior management. Assisted in User Acceptance Testing (UAT) by preparing test scenarios, validating system outputs, and ensuring solutions met business requirements. Identified opportunities for process improvement and workflow automation to enhance operational efficiency and reduce manual effort. Supported product lifecycle activities including feature planning, change management, and release coordination. Facilitated communication between business teams and technical teams to ensure clear understanding of requirements and solutions.