Abrar Kiani

Vertu International (Vertu UK Brand)

Vertu Mobile International • Fulltime

Mar 2026 - Present • 2 mos

I previously worked as an SEO Executive for the Vertu UK Brand from March 2023 to May 2025. During this period, the website experienced a noticeable decline in organic traffic, creating a significant challenge for the brand’s online visibility. My role was to analyze the situation, develop a complete SEO strategy, and implement a data-driven optimization plan to recover and grow the website’s performance. Through a detailed SEO audit and research process, I identified several key opportunities to improve search engine visibility. I conducted comprehensive keyword research focused on newly launched flip phones and AI-powered smartphones, targeting high-intent search terms with strong ranking potential. Based on this research, I created a structured SEO plan covering On-Page SEO, Technical SEO, and Off-Page SEO to ensure long-term organic growth. The On-Page SEO strategy included optimizing website content, improving keyword placement, restructuring headings, enhancing internal linking, and refining meta titles and descriptions. These improvements helped search engines better understand the website’s content while also improving user experience. In addition to On-Page improvements, I carried out a complete Technical SEO analysis. This included identifying indexing issues, improving page speed performance, resolving crawl errors, optimizing website structure, and ensuring that the site followed modern search engine guidelines. These technical improvements helped strengthen the website’s foundation for sustainable organic growth. Off-Page SEO was another key part of the strategy. I implemented a targeted link-building campaign that included high-quality guest posts, authority backlinks, and niche-relevant placements. This strategic backlink acquisition helped strengthen the domain authority of the website and improved rankings for competitive keywords.