ABRAR YASIR

Social Media Manager

Kwork

Aug 2025 - Present • 10 mos

Managed social media accounts for businesses and personal brands across multiple platforms, including Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest. Developed and implemented content strategies designed to increase brand awareness, audience engagement, and online presence. Key responsibilities included content planning, post scheduling, audience engagement, hashtag research, competitor analysis, and performance monitoring. Created social media calendars and optimized content based on analytics and platform trends to improve reach and engagement. Worked closely with clients to understand their business goals and target audiences, ensuring that all content aligned with their brand identity and marketing objectives. Assisted with community management by responding to comments, messages, and customer inquiries in a professional and timely manner. Experienced in using social media management and scheduling tools to streamline workflows and maintain consistent posting schedules. Monitored campaign performance, tracked key metrics, and provided insights for continuous improvement. Achievements: Successfully managed multiple social media accounts across different industries. Improved audience engagement through strategic content planning and consistent posting. Increased brand visibility and organic reach using targeted content strategies. Maintained high levels of client satisfaction through clear communication and reliable project delivery. Supported business growth by helping clients strengthen their online presence and community engagement. Skills: Social Media Management, Content Strategy, Content Scheduling, Community Management, Social Media Marketing, Audience Engagement, Analytics Reporting, Hashtag Research, Brand Awareness, Facebook Marketing, Instagram Marketing, LinkedIn Marketing.

Digital Marketer

Upwork

Jan 2025 - Present • 1 yr 5 mos

Worked as a Digital Marketer on Upwork, helping businesses grow their online presence and achieve marketing goals through effective digital strategies. Managed and executed marketing campaigns across multiple channels, focusing on audience targeting, lead generation, and performance optimization. Specialized in Meta Ads (Facebook & Instagram Ads), Google Ads, Lead Generation, Email Marketing, SEO, and Video SEO. Created and optimized advertising campaigns to increase brand awareness, website traffic, leads, and conversions while maintaining cost-effective performance. Conducted market research, competitor analysis, keyword research, and audience targeting to develop customized marketing strategies for clients across various industries. Managed campaign setup, optimization, tracking, and reporting to improve ROI and campaign effectiveness. Generated targeted B2B and B2C leads through web research and professional tools. Built prospect lists, verified contact information, and supported businesses with lead generation and email outreach campaigns. Provided SEO and Video SEO services to improve search visibility, increase organic traffic, and enhance content performance. Regularly monitored analytics and implemented data-driven improvements to maximize results. Key Achievements: • Managed digital marketing projects for clients from different industries. • Optimized Meta Ads and Google Ads campaigns to improve lead generation and conversions. • Generated high-quality B2B and B2C leads through detailed research. • Improved online visibility through SEO and Video SEO strategies. • Delivered reliable results while maintaining strong client communication and satisfaction. Skills: Digital Marketing, Meta Ads, Google Ads, Lead Generation, Email Marketing, SEO, Video SEO, Keyword Research, Audience Targeting, Campaign Optimization, Web Research, Analytics & Reporting, Marketing Strategy.