Abu Sayed

Facebook Ads & E-Commerce Marketing Specialist

Facebook • Freelance

May 2022 - Present • 4 yrs 3 mos

As an experienced Facebook Ads & E-Commerce Marketing Specialist, I have managed high-performing ad budgets and helped E-Commerce stores, Amazon sellers, and Shopify brands scale their sales through data-driven performance marketing strategies. My primary focus is to drive highly targeted external traffic, lower acquisition costs, and maximize Return on Ad Spend (ROAS). ​📊 Core Responsibilities & Job History: ​1. Campaign Setup & Tracking: ​Complete setup and testing of Meta Pixel, Conversions API (CAPI), and iOS 14+ tracking fixes to capture accurate data and domain verification. ​2. Audience Targeting & Research: ​Conducting deep market research, interest stacking, behavioral targeting, and creating Custom & Lookalike Audiences (LAL). ​3. Full-Funnel Ad Strategy: ​Designing full-funnel Facebook and Instagram ad campaigns: Cold Traffic (TOF), Consideration (MOF), and Dynamic Remarketing/Retargeting (BOF). ​4. Ad Creatives & Copywriting: ​Crafting high-converting ad copies and compelling CTA designs that grab attention and significantly boost Click-Through Rates (CTR). ​5. Optimization & Scaling: ​Continuous A/B testing of ad sets, budget management (CBO & ABO), and scaling winning campaigns to increase revenue without inflating CPA. ​🏆 Key Achievements & Impact: ​3.5x to 5x ROAS Boost: Consistently achieved high Return on Ad Spend for e-commerce brands by refining targeting and retargeting funnels. ​Cost Reduction: Successfully reduced Cost Per Acquisition (CPA) by up to 35% using strategic A/B creative testing. ​Traffic Generation: Driven thousands of qualified visits to Amazon listings and Shopify stores to generate organic keyword ranking improvements and direct store sales. ​If you are looking to scale your brand with profitable Facebook & Instagram ads, let’s connect and grow your revenue!

Amazon & E-Commerce Store Specialist

Amazon • ZZP

Aug 2022 - Jul 2026 • 3 yrs 11 mos

​1. Amazon Account Setup & Support: • Complete Amazon Seller Central account setup, deposit and charge method configuration, and tax interview setup (W-8BEN). • Diagnosing and resolving account issues, charge method errors, and listing restrictions. ​2. High-Profit Product Research & Sourcing: • Data-driven Amazon product research using Helium 10 & Jungle Scout to find winning, low-competition, high-margin products for Amazon FBA, FBM, and dropshipping. ​3. SEO Product Listing & Content Optimization: • Amazon SEO listing optimization with high-volume search keywords. • Writing high-converting product titles, bullet points, HTML product descriptions, and A+ Content / EBC design. ​4. Amazon PPC Campaign Management: • End-to-end Amazon PPC campaign setup, keyword research, negative keywords, campaign optimization, and maintaining low ACoS for maximum profitability. ​5. Shopify & External Traffic Advertising: • Designing custom Shopify e-commerce stores, product setup, and store optimization. • Running Facebook Ads, Instagram Ads, and Google Ads / PPC to drive high-converting external traffic directly to Amazon and Shopify product pages. ​If you are looking for a reliable, expert Amazon Virtual Assistant to manage your store, automate operations, and boost sales, let’s collaborate to take your brand to the next level!