Md. Moni

Performance Marketing Specialist

Independent • ZZP

Mar 2012 - Present • 14 yrs 6 mos

I design and manage performance-driven growth systems using Google Ads, Meta Ads, and SEO for service businesses, e-commerce brands, and startups. My work spans strategic planning, account architecture, high-intent keyword engineering, conversion tracking (GA4/GTM), and continuous optimization, with a clear focus on profitability, not vanity metrics. Over the years, this role has included freelance consulting, long-term client partnerships, agency-style account management, and self-operated campaigns, giving me a broad, real-world understanding of how traffic, messaging, and conversion systems work together.

Digital Marketing Specialist

In-House / Agency Environment • Fulltime

Mar 2007 - Dec 2011 • 4 yrs 9 mos

Built a strong foundation in digital marketing within structured in-house and agency environments. Worked across paid search, paid social, SEO, analytics, and landing-page optimization, collaborating with developers, designers, and sales teams to align traffic acquisition with business outcomes. This early experience shaped a disciplined, data-driven approach that now informs how I structure campaigns, interpret performance signals, and scale accounts in modern, AI-driven ad platforms.