
adam reeve
B2B SaaS and Fintech Content Writer SEO Copywriter
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Werkervaring
Content Writer and Copywriter
Freelancing Career • Freelance
Jun 2024 - Present • 2 yrs
Freelance Content Strategist & SEO Copywriter I don't just fill pages with words; I build organic revenue engines. I specialize in turning complex B2B SaaS architectures and Fintech infrastructures into high-converting, deeply engaging content that drives real business metrics. Key Achievements & Focus Areas: Traffic to Trials: Authored targeted pillar pages and case studies that successfully bridged the gap between top-of-funnel organic traffic and bottom-of-funnel software trial sign-ups. CAC Reduction: Wrote high-intent SEO content for early-stage tech companies that actively lowered their Customer Acquisition Costs (CAC) by targeting niche, high-value search terms. Technical Translation: Successfully translated dense API documentation, PLG (Product-Led Growth) mechanics, and payment orchestration concepts into readable, human-first sales copy that resonates with both developers and C-suite executives. Workflow Ownership: Managed end-to-end content lifecycles—from initial keyword gap analysis and competitor research to final publication and internal linking strategies.