
Adam Sar
Google Marketing
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Marketing Lead
Toyota Canada • Fulltime
Jun 2022 - Sep 2025 • 3 yrs 3 mos
Led regional digital marketing campaigns focused on increasing brand awareness and dealership traffic across Canada. Managed Google Business Profile optimization strategies for dealership locations, improving local search visibility and customer engagement. Developed and executed SEO, PPC, and social media campaigns that increased qualified leads and conversion rates. Collaborated with sales, analytics, and creative teams to launch seasonal promotions and new vehicle campaigns. Analyzed campaign performance using Google Analytics, Google Ads, and Looker Studio to optimize marketing spend and ROI. Oversaw agency partnerships, ensuring consistent branding and high-performing creative assets. Managed a six-figure digital advertising budget while improving cost-per-lead and overall campaign efficiency. Mentored marketing specialists and coordinated cross-functional initiatives to support national marketing objectives.
Google Marketing Lead
Google • Fulltime
May 2015 - May 2022 • 7 yrs
I've helped businesses improve their Google Business Profile, strengthen their local online presence, and attract more customers through proven optimization strategies. My focus is on improving profile health, increasing visibility in Google Search and Maps, and helping businesses stand out in competitive local markets. My goal is to give every client the best opportunity to become a top-performing business in their area.