Adil Gilani

Senior Media Buyer

Fiverr • Freelance

Dec 2020 - Present • 5 yrs 8 mos

▪ Master in overall planning, creation, implementation, coordination and success of digital marketing campaign promotions. ▪ Launching paid digital marketing campaigns across platforms in order to drive new user acquisition growth, increase customer retention and revenue. ▪ Exploring opportunities and facilitating campaigns through all available marketing channels (Facebook, Instagram advertising, Display, Email and Social media) ▪ Leading platforms that run customer acquisition strategies focused on ROI ▪ Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs ▪ Formulating campaign strategy, researching keywords & potential marketing channels, analyzing competitors and testing ▪ Building automated marketing reporting & analytics capabilities from the ground up. ▪ Branding, Brand structure, Brand Kit, Product Hunting and saturation analysis