
Aditya Ghadge
Expert in GA4, GTM, Conversion Tracking
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Tracking Specialist
ZetaGrade • Freelance
Apr 2024 - Feb 2026 • 1 yr 10 mos
- Implemented end-to-end conversion tracking for clients across Shopify, WooCommerce, and custom Next.js websites covering Meta Pixel, Facebook Conversion API (CAPI), GA4, and Google Ads - Set up server-side tracking via GTM server containers and Stape.io with custom subdomain configuration for first-party data routing - Configured event deduplication between browser and server-side events to ensure clean, accurate conversion data for ad platform optimization - Built DataLayer-based tracking architecture using GTM4WP for WordPress/WooCommerce and custom dataLayer.push implementation for Next.js apps ensuring tracking stability independent of frontend changes - Delivered full QA validation using GTM Preview, Meta Test Events, and GA4 DebugView with documentation and client walkthrough on every project