Keya

Senior Google Ads Specialist

Datalink Soft • Fulltime

Jan 2020 - Dec 2023 • 3 yrs 11 mos

Worked as a Google Ads Expert from 2020 to 2023, helping businesses build, manage, optimize, and scale performance-driven Google Ads campaigns. I worked across multiple industries and campaign types, including Search, Display, Shopping, Performance Max, YouTube, Remarketing, and Lead Generation. Key Responsibilities & Achievements: • Conducted in-depth keyword research, competitor analysis, and search-term analysis to identify high-value opportunities. • Created and optimized Google Ads campaigns with well-structured ad groups, compelling ad copy, targeted keywords, and effective bidding strategies. • Monitored campaign performance and continuously optimized bids, budgets, keywords, audiences, ads, and targeting. • Improved campaign efficiency by reducing wasted ad spend and focusing budgets on higher-performing keywords and audiences. • Created conversion-focused campaigns designed to increase leads, sales, calls, and overall return on advertising spend. • Performed Google Ads audits to identify tracking issues, irrelevant traffic, poor-performing campaigns, and optimization opportunities. • Used performance data and analytics to make informed decisions and provide clients with clear campaign insights and recommendations. • Maintained regular communication with clients and provided performance reports, optimization updates, and strategic recommendations. This experience helped me develop a strong understanding of Google Ads strategy, campaign optimization, conversion tracking, and performance marketing, allowing me to create campaigns focused on measurable business results.