Haider Rana

Google Ads Account Strategist

Fiverr • ZZP

Nov 2022 - Present • 4 yrs

Google Ads and Search Engine Marketing (SEM) professional with extensive experience planning, building, optimizing, and managing performance-focused advertising campaigns for eCommerce stores, local businesses, and service-based companies. Responsible for developing complete Google Ads strategies based on business objectives, target markets, customer search behavior, competition, and available advertising budgets. Experienced in managing Search, Performance Max, Shopping, Display, and YouTube campaigns while maintaining a strong focus on qualified traffic, conversions, and efficient budget utilization. Core responsibilities include campaign architecture and account structuring, high-intent keyword research, competitor and search intent analysis, negative keyword development, responsive search ad creation, audience segmentation, bidding strategy optimization, budget allocation, and ongoing campaign performance management. Regularly analyze search terms, CPC, CTR, conversion rates, cost per acquisition, ROAS, impression share, and other key performance indicators to identify opportunities and reduce inefficient ad spend. Campaigns are continuously refined through keyword optimization, negative keyword expansion, bid and budget adjustments, audience improvements, ad testing, and performance analysis. Experienced with Google Analytics 4 (GA4) and Google Tag Manager (GTM) for conversion tracking, measurement, and campaign data accuracy. Dedicated to building scalable Google Ads strategies that support sustainable growth, improve advertising efficiency, and help businesses generate higher-quality leads and online sales.