Sourav Roy

Google Ads & Merchant Center Specialist

Opti Merchant • Freelance

May 2024 - Present • 2 yrs

Working as a Google Ads & Google Merchant Center Specialist at Opti Merchant, supporting eCommerce brands worldwide to scale revenue through data driven advertising and accurate conversion tracking. I manage complete Google Ads ecosystems including Search, Shopping, and Performance Max campaigns from account setup to optimization ensuring every campaign is backed by clean GA4 and GTM tracking. I closely work with clients to understand their products, market, and goals, then create high-intent asset groups, optimized product feeds, and advanced tracking systems that improve ROAS and conversion accuracy. Core Expertise: ✔ Google Ads campaign strategy (Search, Shopping & PMax) ✔ Google Merchant Center setup, feed optimization & suspension recovery ✔ GA4 + Google Tag Manager (Web + Server Side via Stape) ✔ Shopify, WooCommerce & Magento ecommerce tracking ✔ Custom dataLayer implementation ✔ Conversion tracking debugging & quality score improvement ✔ Keyword research & buyer-intent mapping Achievements: ✅ Launched multiple profitable eCommerce Google Ads accounts ✅ Fixed disapproved products and Merchant Center errors ✅ Improved conversion tracking accuracy to 95%+ ✅ Increased product visibility and ROAS for online stores ✅ Helped clients scale from zero data to conversion-optimized campaigns My focus is always on delivering measurable results clean tracking, strong visibility, and sustainable sales growth for every client.