Adura Enoch

Abandoned Cart and Revenue Recovery Specialist

Recovr Digital • Freelance

Mar 2024 - Present • 2 yrs 2 mos

Job History and Achievement: Focused on recovering lost revenue for ecommerce brands through strategic abandoned cart email and SMS flows built in Klaviyo. Designed multi-step abandoned cart sequences with carefully timed delays, persuasive copy, dynamic product blocks, and personalized CTAs to re-engage shoppers who left without purchasing. Built companion browse abandonment and checkout abandonment flows to capture revenue at every drop-off point in the purchase funnel. Tested subject lines, send timing, number of emails in sequence, and incentive structure across client accounts to determine the highest-converting combination for each brand. Integrated SMS follow-up steps within Klaviyo flows to create a coordinated multi-channel recovery strategy. Reported abandoned cart recovery rate, recovered revenue, and flow-attributed conversion rate as core performance metrics for each client monthly.

Post-Purchase and Retention Email Specialist

Retainly Co. • Freelance

Jul 2023 - Present • 2 yrs 10 mos

Job History and Achievement: Specialized in designing post-purchase email experiences that increased customer retention, repeat purchase rates, and overall customer lifetime value for ecommerce brands. Built structured post-purchase flow sequences in Klaviyo covering order confirmation, shipping update, product education, review request, cross-sell recommendation, and loyalty re-engagement emails. Developed retention-focused campaign content that nurtured existing customers with value-added education and brand storytelling rather than discount-driven tactics. Applied behavioral segmentation to identify at-risk customers early and trigger proactive win-back flows before they fully churned. Designed all email templates in Figma with a focus on clean layout, brand consistency, and mobile-first rendering. Reported on repeat purchase rate, customer retention rate, and email-attributed revenue monthly to demonstrate the direct business impact of retention email investment.

Email Marketing Consultant for Health and Wellness Brands

Wellvanta Digital • Freelance

May 2023 - Present • 3 yrs

Job History and Achievement: Provided specialized email marketing consulting for health, wellness, and supplement ecommerce brands, building compliant, trust-centered email systems in Klaviyo. Developed educational email sequences that built credibility around product benefits without making unsubstantiated health claims, keeping content compliant while still driving conversion. Designed welcome flows, post-purchase education series, subscription retention flows, and review request sequences tailored to health-conscious consumers. Implemented lifecycle segmentation that distinguished between new customers, repeat buyers, subscription members, and lapsed customers to deliver targeted messaging at each stage. Designed all email templates in Figma with a clean, clinical, and trust-building aesthetic suited to the wellness niche. Collaborated with brand founders to develop email voice and tone guidelines that matched their brand values and resonated with their target audience.