Kate T

Fractional CMO / Marketing Adviser | ProfMarketer

Aug 2016 - Present • 9 yrs 9 mos

Advise startups and SMBs on go-to-market strategy, product and digital marketing, and marketing management. Help founders shape market positioning, value proposition, and growth roadmap; design and implement full-funnel marketing systems from research to execution. Build internal marketing functions — hiring and mentoring teams, setting up data-driven processes, KPI frameworks, and performance dashboards. Oversee strategy execution across paid, organic, email, automation, and analytics channels. Key Results: • Delivered 50+ strategic projects, launching products and entering international markets. • Increased lead volume and pipeline quality while reducing CAC through structured GTM execution. • Improved retention and LTV via automation and marketing team enablement. • 83% of clients return for new projects or refer others

Founder / Fractional CMO | ADVISEO

Dec 2020 - Mar 2026 • 5 yrs 3 mos

Founder and CMO / Marketing Director of ADVISEO, a boutique marketing agency run by senior experts, helping startups and SMBs scale through data-driven strategy and measurable growth. We act as an extension of our clients’ teams, focusing on clarity, precision, and results - not fluff. Deliver digital marketing strategies and performance growth frameworks, including SEO/SEM, CRO, email automation, paid media (Google, Meta), and analytics (GA4, GTM, Looker Studio). Help clients test hypotheses faster, optimize resources, and focus on key business metrics that drive ROI and retention. Key Results: • 100+ marketing certifications across our team; 95% client satisfaction. • 45% referral/return rate; avg. 1.7 projects per client. • Partnered with 30+ global brands as an embedded marketing team.

Project Manager / Go-to-Market Strategist (Tech & SaaS) | Elementary Marketing

Aug 2014 - Jan 2016 • 1 yr 5 mos

Led go-to-market strategy and full-cycle digital marketing for several Tech, HealthTech, IoT, and MarTech startups. Managed all project stages - from market research and competitor analysis to execution across SEO, PPC (Google, Bing, Facebook), email automation, content marketing, and PR outreach. Handled project planning, budgeting, client communication, and team management, ensuring consistent delivery and measurable growth. Supervised designers, copywriters, and developers to optimize usability, conversion, and ROI. Key Results: • Successfully launched multiple B2B and tech products, including Kickstarter campaigns that attracted first paying users. • Increased traffic, conversion, and ROI through integrated inbound and multichannel digital marketing strategies, reinforced by strong PR and targeted media coverage. • Built efficient project workflows and reporting systems, improving performance and transparency across all accounts.