Neeraj D

PPC Ads & Growth Specialist

Magic Clickz • ZZP

Sep 2009 - Present • 17 yrs

PPC Campaign Management Create and manage Google Ads campaigns. Manage Search, Display, Performance Max, Shopping, YouTube and remarketing campaigns where relevant. Manage Microsoft/Bing Ads campaigns. Manage Meta Ads campaigns where required. Conduct keyword research and search-term analysis. Build campaigns, ad groups, audiences and targeting structures. Write and test ad copy. Manage bids, budgets and campaign settings. Add and maintain negative keywords. Monitor campaign performance regularly. Optimization & Growth Identify underperforming campaigns, keywords, ads and audiences. Optimize campaigns based on business KPIs rather than vanity metrics. Improve CTR, CPC, conversion rate, CPA and ROAS. Identify opportunities to increase qualified leads and sales. Scale campaigns when performance supports additional investment. Reduce wasted ad spend. Conduct ongoing A/B testing. Analyze search terms, audiences, locations, devices, time of day and other performance segments. Develop strategies for improving account performance month over month.