Emmanuel K

High-Converting Shopify Lifecycle Marketing & Klaviyo Automation

VogueNIX • Freelance

Feb 2026 - Present • 3 mos

I transformed a Shopify store’s stagnant email list into a high-performance revenue engine. By moving away from "batch-and-blast" newsletters and implementing behavior-triggered automations, I turned passive subscribers into repeat customers. Work Process 1 Technical Integration & Data Cleanup: Audited the Shopify-Klaviyo data sync to ensure accurate tracking of "Add to Cart," "Started Checkout," and "Placed Order" metrics. 2. The "Big Three" Automation Build: Developed and deployed a multi-stage flow ecosystem: 3. The Welcome Series: A 3-part sequence focused on brand storytelling and first-purchase conversion. 4. The Abandonment Suite: High-urgency "Abandoned Cart" and "Browse Abandonment" flows with dynamic product blocks. 5. The Post-Purchase Path: Automated "Thank You" and "Win-back" sequences designed to boost Customer Lifetime Value (CLV). 6. Advanced Segmentation: Created specific segments based on predictive analytics (VIPs, Churn Risks, and Window Shoppers) to ensure the right message hit the right inbox at the right time. Key Achievements 1. Revenue Growth: Increased "Email-Attributed Revenue" from 5% to 28% of total store sales within the first 30 days. 2. Engagement Recovery: Improved average Email Open Rates to 42%+ by implementing a rigorous sunset policy and cleaning unengaged leads. 3. Efficiency Gains: Reduced manual campaign work by 70% by automating the core customer journey, allowing the client to focus entirely on scaling ads. I don’t just "send emails", I build a self-sustaining sales system. My approach ensures that every visitor you pay to acquire through ads is nurtured through a backend that maximizes every cent of your marketing spend.

CRO & ROI Specialist | Facebook Ads & Shopify Scaling Expert

Jumia • Freelance

Feb 2026 - Mar 2026 • 1 mo

In this role, I was responsible for the strategic implementation and technical optimization of Facebook Ads campaigns specifically engineered for Shopify growth. My goal was to move beyond "basic traffic generation" and deliver a data-driven advertising ecosystem optimized for maximum Return on Ad Spend (ROAS) and Conversion Rate Optimization (CRO). Work Process & Technical Scope Full-Funnel Campaign Architecture: Designed a comprehensive account structure including Top of Funnel (TOF) prospecting, Middle of Funnel (MOF) engagement, and Bottom of Funnel (BOF) dynamic retargeting to capture users at every stage of the journey. Advanced Pixel & API Integration: Executed the technical setup of the Meta Pixel and Conversions API (CAPI) via Shopify to ensure 100% data accuracy, bypassing signal loss from iOS14+ and browser tracking limitations. CRO-Driven Landing Page Audits: Performed deep-dive analysis of Shopify product pages to identify friction points, optimizing CTA placements, load speeds, and mobile responsiveness to ensure ad traffic translated into sales. A/B Testing & Creative Scaling: Systematic testing of "Winning" ad creatives against various hooks and headlines, utilizing dynamic creative optimization (DCO) to identify and scale high-performing assets rapidly. Key Achievements Efficiency in Scaling: Successfully managed and scaled daily ad spend while maintaining a stable Return on Investment (ROI), ensuring that increased volume did not result in a diminished conversion rate. Precision Targeting: Leveraged Lookalike Audiences (LLAs) and interest-based layering to reduce the Cost Per Acquisition (CPA) by 25% within the first month of campaign management. Data-Backed Growth: Integrated robust reporting dashboards that provided the client with clear visibility into Lifetime Value (LTV) and Average Order Value (AOV), turning raw data into actionable scaling strategies.

Shopify Development & Meta Ads Growth Specialist

Aurora Fashion Online • Freelance

Feb 2026 - Mar 2026 • 1 mo

During this intensive 30-day project, I took a brand from the initial setup phase to a fully operational, revenue-generating Shopify store. My focus was on bridging the gap between high-converting web design and precision-targeted social advertising. Work Process; 1. Conversion Optimization: Integrated essential apps for social proof, upsells, and email capture to maximize Customer Lifetime Value (CLV). 2. Strategic Ad Deployment: Developed and launched a full-funnel Facebook Ads strategy, including: 3. Top of Funnel (TOF): Interest and Lookalike audience testing. 4. Bottom of Funnel (BOF): Dynamic Retargeting to re-engage warm leads. Key Achievements 1. Successfully launched the store within the first week, moving immediately into the testing phase. 2. Achieved a 3.5x+ ROAS (Return on Ad Spend) by the end of the third week through rigorous A/B testing of ad creatives and headlines. 3. Streamlined the checkout process, resulting in a 15% increase in conversion rate compared to the industry standard for new stores. I don't just "run ads", I build the ecosystem that makes those ads profitable. My dual-threat approach ensures that your marketing budget isn't wasted on a store that isn't ready to convert.