Abdul Haadi B

Virtual Assistant

Unity School of Education • Fulltime

Oct 2019 - Nov 2024 • 5 yrs 1 mo

Unity School of Education is an educational institute providing multiple courses that mainly focus on construction, business, leadership, and management, providing B2C social media. I offered my services to: Engage with target audience; schedule, manage and publish content across multiple platforms (Facebook, X, and Instagram); manage Direct Messages (DMs), comments, tags, and influencer outreach. Developed and executed comprehensive digital marketing strategies across SEO, SEM, and email marketing campaigns (Mailchimp & Klaviyo), content marketing, and social media, performance marketing to achieve approximately a 35% increase in online traffic and a 20% boost in lead conversions, generating more than AUD 1.5M in revenue. Managed and optimised paid advertising campaigns (Google Analytics, Meta Business Suite, CANVA, Microsoft Office, Word & Excel), with a focus on ROI, achieving a 21.5% reduction in cost-per-acquisition. Spearheaded web design and optimisation initiatives using analytics tools (Google Analytics, CANVA & Adobe Suite), improving bounce rate by 12%. Reported on KPIs and presented campaign results to stakeholders, influencing strategic decisions and budget allocation through weekly dashboards and reports to analyse social performance and growth. Engage with target audience; schedule, manage and publish content across multiple platforms (Facebook, X, and Instagram); manage Direct Messages (DMs), comments, tags, and influencer outreach.