Ahmad Haikal

Strategic Advisor & Executive Coach

Independent • ZZP

Jun 2024 - Present • 2 yrs 2 mos

Strategic Advisor and Executive Coach working with founders, CEOs, senior executives, and organizations on growth, transformation, leadership, and high-stakes decisions. I provide practical advisory and coaching across business strategy, commercial growth, organizational scaling, market expansion, leadership effectiveness, executive transitions, and career decisions. My approach combines 20+ years of senior operating experience with executive coaching, bringing practical business insight and structured decision-making to complex challenges.

Country Leader Business Development and Vendor Relations

Amazon

Oct 2016 - Dec 2025 • 9 yrs 2 mos

Senior leadership experience at Amazon spanning business development, vendor relationships, commercial growth, and marketplace expansion. Built the Business Development & Vendor Relations function from the ground up, leading relationships across 600+ vendors and thousands of brands. Contributed to 75% of new retail acquisitions and 65% of total new-business revenue, while leading initiatives that improved profitability by 333 basis points. Scaled the Consumables category from 3% to 25% of marketplace GMS over five years.

Head of Local Modern Trade

Unilever

Aug 2012 - Oct 2016 • 4 yrs 2 mos

Senior leadership experience at Unilever across commercial and business operations, developing practical expertise in business performance, market execution, customer management, and organizational leadership. This experience, combined with subsequent leadership at Amazon, established the operating foundation behind my current work in strategic advisory and executive coaching.