
AYAT AHMED
B2B Lead Generation and Email Marketing Professional
Skills

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Portfolio
Werkervaring
Facebook Marketing Specialist
MARDA Management • Freelance
Feb 2023 - Present • 3 yrs 7 mos
I help businesses grow through Facebook Marketing by managing business pages, creating high-performing ad campaigns, optimizing Facebook pages, increasing organic growth, generating quality leads, and improving brand awareness. I specialize in Meta Ads Manager, audience targeting, content strategy, campaign optimization, and performance analysis. My goal is to deliver measurable results and help businesses achieve sustainable growth.
Email Marketing Expart
Walton • Freelance
Dec 2023 - Aug 2025 • 1 yr 8 mos
I served as the Head of Email Marketing and Automation at Walton for the last two years, where I led a high-performing team focused on optimizing email campaigns and streamlining automation processes. During my tenure, I successfully implemented advanced email marketing strategies, ensuring high deliverability rates and increased engagement. My expertise spans across email list segmentation, drip campaigns, A/B testing, and personalized email content creation. I also specialized in building scalable email automation workflows that drive conversions and enhance customer retention. Additionally, I played a key role in lead generation initiatives, utilizing data-driven insights to nurture prospects and convert them into loyal customers, significantly boosting ROl. Through my work at Walton, I honed my skills in optimizing email funnels and leveraging automation to maximize efficiency and sales growth.