Aishariya Roy

Professional Experience – Social Media Marketing & CPA Marketing

CPAP.com • Parttime

Jul 2018 - Present • 7 yrs 10 mos

I have over 8 years of hands-on experience in the CPA marketing industry, working primarily with social media marketing strategies and audience engagement campaigns. The main focus of my work was promoting CPA offers using both paid and organic marketing methods on multiple social media platforms. During this time, I gained practical experience in content creation, image design, content promotion, audience targeting, campaign optimization, and social media growth strategies. My responsibilities here included:  Managing and promoting social media pages  Creating engaging promotional content  Designing social media images  Create social media business pages  Running paid advertising campaigns  Organic audience engagement and traffic generation  Promoting CPA offers through social platforms  Increasing reach, clicks and conversions  Social media posting and content scheduling  Audience research and trend analysis  Performance monitoring and campaign improvement I have experience working on various social media platforms and know how to create marketing strategies that increase visibility, engagement, and conversions. Through continuous testing and optimization, I learned how to create effective campaigns that drive targeted traffic while maintaining strong audience interaction and consistent growth.

Marketing Executive

Daraz • Fulltime

Jun 2022 - Aug 2025 • 3 yrs 2 mos

I worked on various projects as a marketing executive in a reputable organization from 2022 to 2025. We were mainly working here as a group member of digital marketing. I do all social media promotions including Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, as well as lead and manage performance marketing strategies focused on Facebook and Instagram ads, Facebook Business Page setup, meta, and pixel setup. As a team leader, I have provided services to various clients to expand their e-commerce based businesses. I collaborated closely with clients to understand their objectives and designed data-driven strategies that maximize ROI, generate high-quality leads, and accelerate sales growth. The key roles included: ✔Increase social media followers ✔ Social media growth ✔ Managing Facebook & Instagram Ads campaigns ✔ Facebook Business Page Setup ✔ Developing marketing strategies for business growth ✔ Leading a team of marketers and designers ✔ Pixel Setup ✔ Analyzing campaign performance and optimizing results ✔ Provide day to day audit report ✔ Scaling profitable campaigns for long-term success This work helped me develop great skills in generating measurable results and managing ad expenditures effectively.