Arun Kumar

Director – Digital Marketing (SEO, PPC, AEO & GEO)

OutRank Infotech Pvt • Fulltime

Oct 2019 - Present • 6 yrs 11 mos

Since 2019, I have led the digital marketing team at OutRank Infotech, managing full-service campaigns across SEO, PPC, social media marketing and the newer disciplines of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). I oversee strategy, execution and reporting for clients across Canada, the US, the UK, Australia and India, including white-label SEO and PPC delivery for partner agencies. My work covers technical SEO audits, local SEO and Google Business Profile optimization, Google Ads campaign management and conversion tracking setup through GA4, Google Tag Manager and Google Search Console. I manage our performance tracking stack, using SEMrush, Ubersuggest and SE Ranking for keyword and ranking insights and Mentions.os to monitor brand visibility in AI search engines such as ChatGPT, Gemini, Claude and Google AI Overviews. I have delivered results for businesses in healthcare, cleaning and window cleaning, real estate, home services, law firms, garage doors and roofing, Tattoo, helping them improve rankings, grow qualified leads and stay visible as search shifts toward AI-driven answers.

Digital Marketing Professional (SEO+PPC)

Serene Associates • Fulltime

Apr 2017 - Aug 2019 • 2 yrs 4 mos

Over 2+ years with the company, I handled both SEO and PPC for a range of client accounts. On the SEO side, I managed keyword research, on-page and technical optimization, site audits and link-building campaigns that improved keyword rankings and organic traffic. On the PPC side, I planned, set up and managed Google Ads campaigns across Search and Display, covering ad copy, bid management, conversion tracking and ongoing optimization to lower cost per lead and improve ROI. Working across both channels let me build integrated search strategies that combined paid and organic results to drive qualified leads and measurable business growth.

Digital Marketing Expert

Neuron Softech LLC • Fulltime

Jan 2014 - Mar 2017 • 3 yrs 2 mos

Over 3+ years with the company, I managed end-to-end SEO strategies for client websites, covering on-page optimization, technical SEO, site audits and off-page link building. I carried out keyword research and competitor analysis to build targeted campaigns and supported them with content marketing and social media promotion to strengthen organic reach. I tracked performance through Google Analytics, ran conversion-focused tests with Google Optimize and used the data to refine each campaign. These efforts improved keyword rankings, increased organic visibility and generated high-quality leads that contributed directly to client business growth.