Alaasmtp

Digital Marketing Specialist

Eli Lilly and Company • Fulltime

Sep 2022 - Apr 2024 • 1 yr 7 mos

Managed end-to-end email marketing campaigns and automations using Salesforce Marketing Cloud, focusing on audience segmentation, dynamic content personalization, and multi-channel journeys that boosted open rates by 28% and click-through rates by 22% for B2B clients. Developed and tested AMPscript for advanced email scripting, integrated SQL queries for data extraction from synced CRMs, and optimized send times via Einstein AI recommendations to enhance deliverability and engagement. Conducted A/B testing on subject lines, templates, and CTAs, while monitoring key metrics like bounce rates, spam complaints, and ROI through Marketing Cloud's analytics suite, leading to refined strategies that reduced unsubscribes by 15%. Collaborated with sales teams to align email nurtures with pipeline stages, automating lead scoring and progression triggers that accelerated sales cycles by 20%. Leveraged Salesforce's Journey Builder for omnichannel orchestration, including SMS and push notifications synced with email, ensuring compliance with GDPR/CAN-SPAM and seamless IP warming for new domains. Produced detailed performance reports and recommendations, contributing to a 35% increase in attributed revenue from automated campaigns

Digital Marketing Exec

Webformapro • Fulltime

Jul 2021 - Aug 2022 • 1 yr 1 mo

Led comprehensive digital marketing initiatives focused on email deliverability, validation, and reporting, driving measurable improvements in campaign performance and client ROI. Specialized in email infrastructure optimization, including SMTP configuration, spam testing, and deliverability audits to ensure 99%+ inbox placement rates across high-volume sends. Expertly managed HubSpot CRM workflows, automating lead nurturing sequences, email campaigns, and sales pipelines that increased lead conversion by 30% and reduced manual reporting time by 50% through custom dashboards and A/B testing. Integrated Salesforce Marketing Cloud for advanced journey orchestration, personalization, and cross-channel automation, resulting in 25% uplift in customer engagement metrics and streamlined data synchronization with third-party tools. Optimized client email strategies by conducting DNS/MX record analysis, proxy rotation for validation testing, and compliance with RFC standards like List-Unsubscribe, while collaborating on technical SEO enhancements for WordPress sites using tools like RankMath. Delivered full-cycle projects from list segmentation and content generation to performance analytics, consistently exceeding KPIs for open rates (35%+ average) and revenue attribution