
Aleksandra V
Skills

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Werkervaring
SMM Manager
BuildUp • Parttime
Nov 2025 - Present • 6 mos
- Lead Instagram content strategy, including Reels, Stories, and newsletters - Develop and execute monthly content calendars tied to product launches and promotions - Amplify post reach by 30% and engagement rate by 12% through a Reels-first strategy - Improve customer retention by 15% through active communication in DMs and comments - Track analytics and optimize posting frequency based on performance insights - Edit high-quality short-form videos to showcase products and drive engagement - Launch and manage targeted ad campaigns to boost traffic and conversions
Content Manager
Cata-Kor • Fulltime
Nov 2024 - May 2025 • 6 mos
- Produced multimedia content for TikTok, Instagram Reels, and YouTube in English and Spanish - Created short-form video concepts and scripts tailored to U.S. audiences - Contributed to brand sales growth as part of a cross-functional team - Generated over 2.5 million views across TikTok, Instagram, and YouTube - Lifted lead conversion rate by approximately 10–15% through CTA-focused videos and optimized messaging - Built and scaled a new account from launch to 1K+ followers in 3 months using trend-based and UGC content - Collaborated with the marketing team to align content with brand strategy and campaign goals - Using Al tools to create visuals - Editing and assembling video content (1+ minute formats, including UGC and Al Twin formats) - Creating slideshow-style content for TikTok and repurposing it into videos for other plattorms - Optimizing storytelling, slideshow content, and product-themed visuals for Amazon product marketing (U.S. market) - Tracking performance and adjusting content strategy based on analytics
Marketing and Digital Specialist
Zolotoy Standart LLC & Cao_cacao • ZZP
Jun 2021 - Sep 2024 • 3 yrs 3 mos
- Planned and implemented digital and offline marketing campaigns - Optimized lead conversion by 10% through audience segmentation and refined messaging - Expanded brand awareness and scaled social media following by 35% across platforms - Supported planning of promotional giveaways that resulted in 21% increase in engagement - Prepared performance reports and recommendations to enhance campaign ROI - Designed promotional materials and visuals for digital and offline campaigns - Coordinated offline advertising projects, ensuring timely production and placement of promotional materials