a
alexsavs

Alex S

@alexsavs

Measurement Strategist

Verenigde Staten
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
U.S. Based - Experienced analyst and marketer, strategizing on data-driven decisions in the media industry. Recently promoted to full-time Dad, applying time management and real-time strategy skills into every day life, even outside of the business world.... Lees meer

Skills

a
alexsavs
Alex S
offline • 
Gemiddelde reactietijd: 1 uur

Bekijk mijn diensten

Gegevensinvoer
I will provide data entry and coaching on excel formulas
VanafUS$ 20 / projectMeer informatie

Werkervaring

Publicis_Sapient

Measurement Strategist

Publicis Sapient • Fulltime

Apr 2022 - Present • 4 yrs 2 mos

Measurement Account Director - Project managing several verticals to facilitate the delivery of data dashboards for household brand name clients. EXAMPLE: Organizing tasks, timelines, and outcomes across internal technical and commercial organizations to ensure on-time and accurate delivery of high-priority data for downstream decision making. Measurement Strategist - Collaborating with brand stakeholders on how to use cross-screen attribution-level data to drive key decisions about media budget and marketing strategy. EXAMPLE: Holding strategy sessions with external media planners at client companies to determine how their latest marketing campaign contributed to consumer sales, and how the data can inform optimizations for future campaigns.

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