Behindd'product

Footwear Designer (Outdoor Footwear Specialist)

PT Alltrek Outdoorindo Perkasa • Fulltime

Sep 2025 - Present • 8 mos

• Develop overall strategy, product line, and annual product lineup to achieve predefined revenue targets. • Design urban–outdoor footwear from user research, concept development, image boards, and ideation through to final tech pack creation. Source, contact, and negotiate with factories to establish partnerships aligned with product standards and brand direction. • Coordinate and oversee the sampling process to ensure alignment with design intent, performance requirements, and targeted quality. • Determine SRP (Suggested Retail Price) based on product positioning, cost structure, and market analysis. • Create product launch schedules and manage timelines to ensure on-time delivery and market launch.

Footwear Designer

PT Vita Nova Atletik (Ortuseight) • Freelance

Jul 2025 - Sep 2025 • 2 mos

• Designed Training-Racer (Tracer) shoes as a continuation of the Ortuseight Hypersonic 2.0 franchise, and developed a new line of walking shoes. • Conducted product performance research, including after-sales feedback analysis, as the foundation for new design improvements. • Proposed alternative design sketches to the Ortuseight team. • Prepared technical packages for production purposes.

Footwear Designer

TYGR Footwear & Apparel Sourcing • Freelance

Apr 2024 - Sep 2025 • 1 yr 5 mos

- Create draft sketches/CAD design for the Diadora, Lotto, Airwalk, and Astec brands to be included in the seasonal company's design library