
Ali Mujtaba
Amazon FBA Brand Manager PPC AI Creative Optimization Specialist
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Senior Amazon PPC Specialist & Brand Strategist
Amazon • Freelance
Jan 2021 - Present • 5 yrs 6 mos
• Senior Account Architect responsible for managing and scaling active monthly advertising budgets exceeding $30,000+ per account for high-tier Amazon Private Label and FBA brands globally. • Specialized in conducting deep-dive manual account diagnostics, historical search term extractions, and structural campaign overrides to ruthlessly identify and eliminate keyword cannibalization, duplicate ad auctions, and bleeding match-type variations. • Advanced mastery of Helium 10 enterprise tools (Cerebro, Magnet, Adtomic) to reverse-engineer top-performing competitor conversion frameworks, map organic search gaps, and redirect wasted ad spend into high-margin, high-intent revenue streams. • Proven track record of systematically dropping account ACoS and stabilizing TACoS ratios while simultaneously preserving and lifting organic keyword ranking velocity, sales volume, and overall storefront profitability. • Expert execution of advanced placement multipliers, dayparting scheduling, and bid adjustment algorithms across Sponsored Products, Sponsored Brands (Video), and Sponsored Display to dominate Top of Search real estate safely. • Continuous optimization of backend listing health, including structural search term indexing, bullet point copy enhancements, and image conversion triggers—ensuring that high-intent traffic driven by PPC aligns with optimal listing conversion metrics (CVR). ★ CASE STUDY VERIFIED: All strategic scaling methods, structural restructuring blueprints, and budget optimizations are backed by fresh, live dashboard performance screenshots showing real-time account growth trends and verified low-ACoS scaling.