Aleena Asad

GHL project Manager

Cool Roofs • Parttime

Feb 2025 - Present • 1 yr 7 mos

As a **GoHighLevel (GHL) Project Manager at Cool Roofs**, I manage and optimize the company’s CRM, lead-generation systems, and marketing automation infrastructure across multiple roofing locations. My responsibilities include: * Managing **GoHighLevel CRM, pipelines, workflows, and automations** * Building and optimizing **landing pages, funnels, forms, calendars, and lead capture systems** * Creating automated **SMS and email follow-up sequences** for new and existing leads * Ensuring leads move correctly through each stage of the sales pipeline * Managing appointment booking, reminders, missed-call follow-ups, and lead nurturing * Troubleshooting workflow, CRM, integration, and automation issues * Monitoring lead flow and ensuring sales teams receive and follow up with opportunities quickly * Building dashboards and reporting systems to track **leads, appointments, conversions, jobs, and revenue** * Coordinating with marketing, sales, and operations teams to improve processes * Managing integrations between GHL and other marketing/business tools * Continuously improving automations and systems to increase efficiency and conversion rates My role is focused on making sure Cool Roofs’ **GoHighLevel ecosystem runs smoothly, leads are followed up with consistently, and the sales team has an organized system for turning opportunities into booked roofing projects.**

Automation And CRM Expert

Upwork • Parttime

Dec 2024 - Jun 2026 • 1 yr 6 mos

Designed and implemented CRM automation systems that streamline lead management, sales pipelines, and customer communication. Experienced in building end-to-end workflows, AI-powered automations, and business process optimization using leading CRM and automation platforms. Key Responsibilities: Designed and optimized CRM workflows for lead nurturing and sales automation. Built automated email, SMS, WhatsApp, and follow-up sequences. Developed AI-powered workflows using GoHighLevel, n8n, Zapier, and Make. Integrated third-party applications including Twilio, Google Workspace, Slack, Stripe, Calendly, and web forms. Created custom pipelines, dashboards, reporting systems, and client onboarding automations. Automated appointment scheduling, reminders, missed-call text back, and review request campaigns. Connected APIs and webhooks to eliminate manual tasks and improve operational efficiency. Optimized CRM systems to increase lead conversion rates and reduce response times.