Aliza Mehar

Logo Redesign & Brand Identity Designer

Abacus Exchange • Parttime

May 2024 - Present • 2 yrs 3 mos

As a Logo Redesign and Brand Identity Designer at Abacus Exchange, I create professional logo solutions for startups, growing businesses, and established brands across different industries. My key responsibilities include: • Redesigning outdated logos into modern, professional, and scalable brand assets. • Creating custom logo concepts based on business goals, target audiences, and industry requirements. • Reconstructing low-resolution logos into clean and editable vector formats. • Developing minimalist and timeless logo identities that improve brand recognition. • Creating complete brand identity systems, including color palettes, typography, and visual guidelines. • Designing logos for technology, SaaS, AI, real estate, fashion, and service-based businesses. • Improving logo balance, alignment, spacing, typography, and overall visual consistency. • Creating logo animations and digital branding assets for websites and social media. • Communicating directly with clients to understand their requirements and provide suitable design solutions. • Delivering original, high-quality, and professionally presented logo concepts while maintaining client satisfaction.

Senior Logo Redesign & Brand Identity Specialist

Fiverr • ZZP

Aug 2023 - Present • 3 yrs

As a Senior Logo Redesign and Brand Identity Specialist on Fiverr, I help startups, entrepreneurs, and growing businesses improve their visual identity through professional logo redesign and brand modernization. I specialize in transforming outdated, low-quality, or unbalanced logos into modern, memorable, and scalable brand assets. My work includes logo reconstruction, vector recreation, logo modernization, brand refresh projects, typography improvement, color optimization, and complete brand identity development. I have created and redesigned logos for technology companies, AI brands, SaaS businesses, streetwear labels, real estate companies, online businesses, and service-based brands. My responsibilities include: • Reviewing existing logos and identifying visual weaknesses. • Developing modern logo redesign concepts while preserving brand recognition. • Recreating blurry or low-resolution logos into editable vector files. • Improving typography, color combinations, spacing, alignment, and logo balance. • Creating complete logo and brand identity packages. • Preparing print-ready, web-ready, and social-media-ready logo files. • Presenting logo concepts professionally with clear brand applications. • Communicating with international clients and providing design solutions based on their business goals. • Ensuring every project is original, scalable, professional, and suitable for long-term brand use.