
Allen
Google Analytics, GTM, GA4, Meta Pixel, Google Ads Conversion Tracking Expert
Skills

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Portfolio
Werkervaring
Google ads & Web Analytics expert
Webblymedia • Freelance
Aug 2025 - Present • 9 mos
Currently working with a digital marketing agency as a Google Ads expert, managing Google Search Ads, PPC campaigns, and Google Ads conversion tracking. Experienced in Google Ads account setup, keyword research, search campaign structure, bidding strategies, ad copy optimization, Quality Score improvement, and campaign optimization. Specialized in Google Ads conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM), including tracking lead forms, phone calls, eCommerce purchases, add to cart, checkout, and custom conversion events. Strong expertise in GA4–Google Ads integration, enhanced conversions, remarketing audiences, cross-domain tracking, and tracking audits. Proven ability to fix missing conversions, duplicate tracking, incorrect values, and attribution issues, ensuring accurate analytics, reliable reporting, and ROI-focused Google Ads performance for local businesses, lead generation, and eCommerce campaigns.
Google Ads & Conversion Tracking Expert
Innovatechitagency - Digital Marketing Agency • Freelance
Apr 2025 - Nov 2025 • 7 mos
As a Google Ads & Conversion Tracking Expert at Innovatech IT Agency, I manage high-performance PPC campaigns and technical tracking infrastructures. I specialize in bridging the gap between ad spend and measurable ROI through advanced data analysis and setup. ➥Key Responsibilities & Expertise: ✓ Google Ads: Full-funnel management of Search, PMax, and Display campaigns focused on ROAS. ✓ GA4 & GTM: Professional setup of Google Analytics 4 and Google Tag Manager for precise event tracking. ✓ Tracking Solutions: Implementation of Meta Pixel and Facebook Conversion API (CAPI) to bypass iOS 14 limitations. ✓ Server-Side Tracking: Advanced server-side tagging to ensure data privacy and accuracy. ✓ Reporting: Building custom Looker Studio dashboards for real-time performance monitoring. I ensure that every conversion is tracked correctly, providing clients with the data they need to scale effectively.