Alok M

Shopify Developer & E-commerce Consultant

eCowhides® • Freelance

Oct 2020 - Present • 5 yrs 11 mos

- Planned and developed a fully custom Shopify theme from scratch for a 6,000+ SKU catalogue, covering information architecture, faceted collection filtering, responsive layout and product page UX. - Used Google Search Console query and impression data to prioritise technical SEO work — Schema.org structured data, semantic markup and metadata optimisation — increasing organic sessions by 45% within 8 months. - Handled payment gateway integration and checkout flow refinements for domestic and international orders, reducing checkout drop-off by 15%. - Set up analytics implementation and used behavioural data to guide iterative UX changes on high-traffic collection and product templates. - Provided ongoing support, feature enhancements and post-launch performance tuning, sustaining 90+ Lighthouse performance scores as the catalogue grew. - Debugged theme and app conflicts across browsers and devices, resolving 200+ support tickets with an average turnaround of 2 days.

Ecommerce Specialist

Curate Health • ZZP

Dec 2025 - Aug 2026 • 8 mos

- Own the full build cycle for custom Shopify storefronts under a direct contractual service agreement - Figma handoff, Online Store 2.0 theme architecture, QA and production launch - reporting directly to the Founder and Head of Ecommerce. - Diagnosed product page Core Web Vitals bottlenecks using Lighthouse, Chrome DevTools and CrUX field data, then prioritised fixes by measured impact — lazy loading, critical CSS and responsive image optimisation — lifting Lighthouse mobile performance from 62 to 91 on key templates. - Launched conversion-focused landing pages measured against GA4 funnel data, increasing add-to-cart rate by 18%. - Deliver ongoing theme maintenance, feature releases and technical support across 2 live Shopify stores, achieving zero downtime deployments using Git branching and duplicate-theme staging. - Integrate and configure third-party Shopify apps (reviews, subscriptions, marketing automation), debugging script conflicts and removing 3 redundant apps to cut render-blocking JavaScript. - Collaborate with designers and marketing stakeholders in two-week Agile sprints, converting business requirements into scoped, estimated technical tickets

Shopify Developer

Teconce • Freelance

Dec 2022 - Jan 2026 • 3 yrs 1 mo

- Developed commercial Shopify themes and web applications for ThemeForest distribution, meeting marketplace code quality, documentation and browser-compatibility standards; 3 themes published with 500+ combined sales. - Built a reusable, modular section library that reduced new-project build time by 40% across the team. - Delivered client projects end to end, translating Figma and Adobe XD files into responsive, cross-browser storefronts optimised for mobile-first traffic (70% of sessions). - Implemented analytics tracking (GA4, Google Tag Manager, Shopify events) and used funnel data and A/B tests to prioritise product page and cart optimisations, improving conversion rate by 12%. - Wrote Node.js build tooling for theme scaffolding, SASS compilation and automated pre-release QA checks, cutting manual release time by 50%. - Maintained legacy jQuery storefronts alongside modern ES6+ builds, debugging cross-browser issues and reducing reported frontend defects by 35%. - Worked in Agile cycles with 2 designers and a QA tester, running peer code reviews and maintaining developer documentation for each release.