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Social Media Content Strategist
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Digital/Creative Media Specialist
MCXI GROUP • Fulltime
Feb 2025 - Present • 1 yr 7 mos
As a Digital/Creative Media Specialist, I manage the creative and digital side of the brand from concept to execution. I create and manage digital content, develop social media strategies, plan campaigns, produce visual and video content, and support digital marketing initiatives. I work across content creation, social media, creative direction, paid advertising, and day-to-day digital operations. From developing the initial idea to creating, publishing, promoting, and analyzing the final content, I handle the process from A to Z with a focus on strong creative, consistent branding, and meaningful results
Social media strategist
BeaverTails Canada Inc • Fulltime
Apr 2026 - Jul 2026 • 3 mos
Managed BeaverTails’ social media and content from A to Z, covering strategy, content planning, creative direction, production, publishing, and community engagement. Created social content across platforms, developed content ideas and campaigns, managed the day-to-day social presence, and built strategies around brand awareness, engagement, and audience growth. From coming up with the idea to creating and publishing the final piece, I handled the full content process while keeping everything aligned with the brand.
DIGITAL MEDIA SPECIALIST
Senses Agency • Fulltime
Feb 2024 - Feb 2025 • 1 yr
Managed end-to-end social ecosystems and content planning for highvolume retail clients (e.g., Supermarché PA). Filmed, edited, and produced high-engagement video assets (Recipe Reels, Event Recaps) to elevate brand aesthetics. Developed "habit-forming" content calendars (Weekly Deals, Community Spotlights) that drove consistent local engagement. Amplified top-performing organic content through strategic paid social boosts.