Umar

Amazon Brand Manager and Virtual Assistant

V and C Holdings LLC • Freelance

Oct 2024 - Present • 1 yr 7 mos

I worked as an Amazon PPC Specialist and Full VA at V & C Holdings LLC, where I played a key role in driving measurable growth for the brand. My primary responsibility was managing PPC campaigns across multiple SKUs, and through careful restructuring, keyword optimization, and data-driven adjustments, I successfully increased overall sales by 35%. I approached advertising not just as a technical task but as a strategic lever for scaling, ensuring that every dollar spent translated into tangible ROI. Beyond campaign execution, I delivered detailed performance reports that highlighted trends, identified opportunities, and guided decision-making for future scaling. My role also extended into broader VA responsibilities, where I supported operational workflows, streamlined processes, and maintained a high level of organization to keep projects running smoothly. This experience sharpened my analytical mindset, strengthened my ability to balance creative strategy with hard data, and reinforced the importance of adaptability in the fast-paced e-commerce environment. By combining technical expertise in PPC with a holistic approach to virtual assistance, I contributed to both immediate revenue growth and long-term business sustainability, proving my ability to deliver impact across multiple dimensions of digital operations.

Amazon PPC and Brand Manager

WARRIORWRLD LLC • Fulltime

May 2023 - Present • 3 yrs

I served as an Amazon PPC Manager and VA at WARRIORWRLD LLC, where I was entrusted with building and optimizing advertising campaigns that directly fueled revenue growth. I launched and structured PPC campaigns across multiple product lines, generating over $93,000 in revenue within just 12 months. My approach combined technical precision with strategic foresight: I reduced ACOS by 20% through careful bid optimization, search term mining, and smart budget allocation, ensuring that campaigns not only drove sales but did so profitably. I consistently monitored performance metrics, identified high-converting keywords, and adjusted strategies to maximize ROI while maintaining sustainable growth. Beyond PPC, I supported the business in a broader VA capacity, handling operational tasks, streamlining workflows, and ensuring smooth day-to-day execution. This dual role sharpened my ability to balance analytical decision-making with organizational efficiency, while also teaching me how to adapt quickly in a competitive e-commerce environment. My contributions helped establish a strong advertising foundation for the brand, proving that disciplined campaign management and data-driven insights can transform ad spend into long-term profitability. This experience reinforced my expertise in Amazon PPC and highlighted my ability to deliver measurable impact while supporting overall business operations.