Amit Biswas

Server Side Tracking | Web Analytics & Conversion Tracking Specialist

Universal Marketing Co. Agency • Fulltime

Mar 2025 - Present • 1 yr 2 mos

My Core Expertise: - Google Analytics 4 (GA4) Setup & Configuration - Google Tag Manager (GTM) Setup & Event Tracking - Google Ads Conversion Tracking & Enhanced Conversions - Server-Side Tracking Implementation - Meta Pixel Setup & Conversion API (CAPI) - Google Ads PPC Campaign Setup & Optimization - Facebook & Instagram Ads Campaign Management - eCommerce Tracking & Funnel Analysis - Lead Generation Tracking - Data Analysis & Performance Reporting

Web Analytics Expert

The Bigger Brand • Fulltime

Dec 2024 - Present • 1 yr 5 mos

As a Web Analytics Expert, I help businesses track, measure, and optimize their digital marketing performance using advanced analytics and data tracking solutions. I specialize in implementing accurate tracking systems that provide actionable insights to improve marketing ROI and drive business growth. My expertise includes setting up and configuring Google Analytics 4 (GA4), Google Tag Manager (GTM), and server-side tracking to ensure reliable and privacy-compliant data collection. I also implement Google Ads Conversion Tracking, Enhanced Conversions, and Meta (Facebook) Pixel with Conversion API (CAPI) to help businesses accurately measure conversions and optimize their advertising campaigns. I work with eCommerce stores, local businesses, and service-based companies to track key user interactions, including purchases, leads, form submissions, phone calls, and other important events. By creating customized event tracking and detailed analytics reports, I enable businesses to make data-driven decisions and improve their marketing performance.

Data-Driven Digital Marketing - Facebook Ads, Google Ads & Web Analytics expert

Digislash Agency • Freelance

Feb 2023 - Aug 2025 • 2 yrs 6 mos

As a Data-Driven Digital Marketing Specialist, I help businesses grow using Web Analytics, Google Ads, and Facebook/Instagram Ads. I specialize in setting up accurate tracking systems with Google Analytics 4 (GA4) and Google Tag Manager (GTM) to measure user behavior, conversions, and marketing performance. I manage and optimize Google Ads PPC campaigns and Facebook/Instagram Ads for local businesses, service companies, and eCommerce brands to generate more leads and sales while reducing cost per conversion. My expertise includes GA4 setup, GTM event tracking, Google Ads conversion tracking, Enhanced Conversions, Meta Pixel with Conversion API (CAPI), Server-Side Tracking, and eCommerce tracking. I focus on building a complete data-driven marketing system that helps businesses improve performance and maximize ROI.