Ammar Uppal

Lead Shopify Developer

Latency Studio • ZZP

May 2020 - Present • 6 yrs 3 mos

I’ve grown into a lead Shopify designer and developer by working on projects that required both strong visual judgment and practical execution. My focus has never been just on making stores look good, but on creating ecommerce experiences that feel refined, intentional, and commercially effective through storefront design, UX strategy, custom theme work, collection structures, product storytelling, metafields, and front-end refinement.

Certified Wix Studio Expert / Wix Velo Developer

AMUP Studio • Fulltime

Mar 2018 - Present • 8 yrs 5 mos

As a certified Wix Studio expert and Velo developer, I specialize in building advanced, design-driven websites and custom platform experiences that combine strong visual execution with scalable functionality. My work includes responsive Wix Studio design, dynamic CMS architecture, custom forms, member systems, admin dashboards, gated content, automations, and Velo-based frontend/backend development to create tailored solutions that go far beyond standard website builds.

Lead Ecommerce & Web Experience Designer / Developer

Sunshine Events Group • Freelance

Jul 2021 - Aug 2022 • 1 yr 1 mo

Worked across a wide range of eCommerce and service-based web projects, leading both the design and development of high-performing digital experiences. Over the years, the role involved designing and refining Shopify storefronts, custom product pages, collection experiences, conversion-focused layouts, and brand-led user journeys, while also building advanced websites and platform-like solutions in Wix Studio with custom functionality through Velo. Experience included responsive website design, UX strategy, theme customization, dynamic CMS-driven builds, custom sections, metafields, product storytelling, admin dashboards, member areas, gated content, custom forms, and tailored frontend refinements. The focus was always on creating websites that were not only visually polished, but also functional, scalable, and aligned with business goals. Led projects from concept to execution with a strong emphasis on detail, usability, performance, and premium presentation, helping brands improve how they sell, communicate, and grow online.