
AndreinaBolivar
Digital Marketing Consultant: Strategy, Email, and Automation
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Email Marketing & Automation Specialist
Marketing • Freelance
Jul 2025 - Jul 2025 • 0 mos
Design and implementation of email marketing strategies focused on automation, segmentation, and conversion. Configuration of email deliverability through domain authentication (SPF and DKIM) to improve inbox delivery. Management of segmented email marketing campaigns with specific objectives, optimizing metrics such as open rate and conversion rate. Creation of automated welcome and follow-up workflows using tools like MailerLite to improve user engagement and retention. Analysis and continuous optimization of campaign performance to improve results based on data. Translated with DeepL.com (free version)