Andrei Vasile

Music Promotion Specialist & Radio Campaign Manager

Spotify • ZZP

Oct 2021 - Present • 4 yrs 7 mos

I work as a professional music promotion specialist, managing end-to-end campaigns for independent and emerging artists across multiple platforms. My role focuses on building structured promotion strategies that combine Spotify Ads Manager campaigns, campus college radio placements, traditional radio outreach, and digital marketing channels to drive real audience growth. Over the years, I have successfully promoted 500+ artists, helping them increase streams, visibility, and fan engagement through targeted and data-driven approaches. I specialize in setting up and optimizing Spotify ad campaigns, ensuring accurate audience targeting based on listener behavior, genre preferences, and geographic insights. Every campaign is monitored and refined to improve performance metrics such as click-through rates, listener retention, and conversion into long-term fans. In addition to digital advertising, I actively manage relationships with college radio stations, DJs, and program directors, securing airplay placements and rotation opportunities across multiple regions. This includes structured pitching, follow-ups, and scheduling to ensure consistent exposure rather than one-time plays. I also oversee multi-channel promotion, including music blog placements, social media amplification, and content positioning. My approach ensures that all channels work together to strengthen the artist’s presence and maximize reach. A key part of my work involves improving SEO and discoverability across platforms such as Spotify, YouTube, and SoundCloud. I optimize artist profiles, track metadata, and keywords to align with platform algorithms, increasing organic visibility and long-term growth. My strength lies in understanding how music algorithms work and using that knowledge to connect artists with the right audience, ensuring sustainable and meaningful growth rather than short-term spikes.