
Andrew Boughton
Marketing and Business Development agency led by former BBC Journalist
Skills

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Portfolio
Werkervaring
BBC News
6 yrs 11 mos
Head of Internal Communications
Feb 2018 - Apr 2022 • 4 yrs 2 mos
Internal messaging: - Writing and managing communications from senior leadership - Explaining company strategy, restructures or major decisions to staff - Ensuring employees understand priorities and organisational changes Staff engagement - Running internal campaigns to improve morale, culture and collaboration - Organising staff briefings, town halls and Q&As - Measuring employee sentiment and feedback Managing internal channels: - Staff newsletters - Intranet content - Internal videos - CEO emails - Employee apps or comms platforms Supporting leadership: - Working closely with Director-General, HR teams, Press office, Executive leadership
Senior Publishing Manager
Jul 2015 - Apr 2018 • 2 yrs 9 mos
Content publishing: - Uploading and managing articles, videos, live pages or features - Ensuring content appears correctly across platforms - Managing publishing schedules and priorities - Homepage & app curation Editorial coordination: - Working with journalists and producers - Chasing assets, headlines, thumbnails, metadata - Ensuring deadlines are hit SEO & audience optimisation: - Writing/editing headlines for search and clicks - Monitoring analytics - Understanding audience behaviour - Improving reach and engagement