
Aniket Agravat
Data Performance Analyst
Skills

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Werkervaring
Data & Performance Analyst
Markweb solution • Fulltime
Jul 2024 - Jun 2025 • 11 mos
Defined and standardized marketing KPIs (Spend, CPA, ROAS, Conversions, Revenue) by translating business and client requirements into measurable performance metrics. Built and maintained Power BI dashboards (DAX, Power Query) to track Meta Ads performance across campaigns, ad sets, and audiences, improving visibility into spend and ROI. Automated data extraction, transformation, and refresh workflows using SQL, Power Query, and APIs, reducing manual reporting effort and improving data reliability. Performed campaign- and audience-level analysis using SQL and exploratory data analysis to identify inefficiencies, underperforming segments, and overspending patterns. Delivered data-backed insights to support optimization and budget reallocation decisions, enabling faster and more confident performance actions. Implemented data validation and QA checks to ensure accuracy and consistency before stakeholder reporting. Owned end-to-end analytics delivery for paid media initiatives, coordinating with marketing, content, SEO, QA, and tech teams to align insights with execution.