Aniq Anwer

Amazon FBA Growth Strategist

Amazon • ZZP

Dec 2020 - Present • 5 yrs 5 mos

→ Managing end-to-end Amazon catalog operations for a growing ecommerce brand, overseeing 500+ active ASINs across multiple categories with a focus on listing health, conversion optimization, and revenue growth. → Manage and optimize 500+ ASINs daily across Amazon's catalog, maintaining listing accuracy, compliance, and search visibility through structured audit workflows and real-time performance monitoring → Oversee $30K+ in monthly advertising spend across Sponsored Products, Sponsored Brands, and Sponsored Display, achieving a portfolio-level ACoS of 5.62% and ROAS of 17.79 through data-driven bid strategy and continuous campaign refinement → Design and execute promotional strategies including coupon campaigns, Lightning Deals, and Prime Day activations that consistently deliver above-average conversion lifts during peak sales windows → Analyze Search Query Performance (SQP), Brand Analytics, and Ads Manager reports weekly to identify high-value keyword opportunities, reallocate budget toward profitable traffic, and suppress underperforming spend → Lead A+ Content creation, listing copy optimization, and bundle strategy initiatives that have improved organic ranking velocity and increased average order value across key SKUs