Anna MacBeth

Social Media Marketing Specialist & Freelance Consultant

Fiverr • Freelance

Jan 2025 - Present • 1 yr 8 mos

I managed social media marketing projects for international clients across industries, overseeing strategy, content planning, profile optimization, publishing, community management, and performance analysis. As a freelance consultant and returning Level 1 Seller on Fiverr, I worked directly with business owners, founders, artists, e-commerce brands, and service providers to understand their goals and build social media growth plans. I conducted profile audits to improve positioning, discoverability, visual consistency, keyword usage, calls to action, and customer journey. I developed platform-specific content strategies for Instagram, TikTok, LinkedIn, Facebook, and X, adapting content pillars, hooks, captions, hashtags, schedules, and engagement tactics to match each audience and platform algorithm. Across projects, I helped clients achieve organic audience growth of 25–50%, improve engagement by 14–55%, and increase profile visits, traffic, or inbound inquiries by 20% or more where the offer and content supported conversion. For short-form campaigns, I focused on stronger hooks, retention, searchable topics, trend relevance, and testing to identify formats capable of generating repeatable reach. I managed projects independently from onboarding through delivery, including research, content calendars, revisions, approvals, scheduling, reporting, and communication. I maintained organized workflows across international accounts, balancing brand voices, deadlines, requirements, and market expectations. I used performance data to refine strategies instead of treating a content calendar as the end of the process. Freelancing strengthened my ability to operate as both a strategic partner and hands-on social media manager. I focus on sustainable growth, meaningful community engagement, stronger brand authority, and content that supports real business objectives.

Senior Social Media Strategist & Content Lead

Socialminded Media Group • Fulltime

Jan 2022 - Jan 2025 • 3 yrs

I managed multi-platform social media strategy and content operations for a portfolio of B2B and B2C clients, working with account managers, designers, copywriters, paid media specialists, and leadership to translate business objectives into measurable digital growth. I led content planning across LinkedIn, Instagram, Facebook, TikTok, and X, aligning calendars, campaign themes, formats, and audience insights with each client’s positioning and goals. I conducted profile audits, competitor research, audience analysis, and performance reviews to identify gaps in visibility, engagement, and conversion opportunities. I used these insights to develop practical growth strategies rather than generic posting schedules. I also guided content creation from concept and messaging through publishing, ensuring every asset had a clear purpose, strong positioning and effective execution. Across client accounts, I helped increase average engagement rates by 35–60%, improve organic reach by more than 45%, and generate increases in website traffic and qualified social inquiries. For selected campaigns, optimized content and calls to action contributed to conversion improvements of approximately 20–30%. I monitored analytics, identified underperforming content, and adjusted hooks, formats, posting frequency, and audience targeting based on results. I supported the agency team in managing deadlines, approvals, client feedback, and campaign priorities across multiple accounts. I created reporting insights that helped clients understand what performed well, why it worked, and how to scale it. This experience strengthened my ability to balance creative thinking with commercial strategy, maintain consistency across brands, and manage social media as a long-term growth channel. My work focused on building stronger digital footprints, improving brand authority, increasing meaningful audience interaction, and creating repeatable content systems that supported broader marketing objectives.