Arpit Bhawsar

Google Shopping Ads Expert

Mahjong Montage • Parttime

Mar 2026 - Present • 5 mos

Job Description Managed and optimized the client’s Shopify eCommerce store and Google Shopping advertising infrastructure to improve product visibility, traffic quality, and sales opportunities. The project focused on resolving Merchant Center issues, improving product feed quality, optimizing Shopping campaigns, and implementing retargeting strategies to reconnect with high-intent visitors. Key Achievements Fixed Google Merchant Center errors and resolved product-related issues to improve product eligibility and visibility across Google Shopping. Optimized Google Shopping Ads by refining campaign structure, product targeting, bidding, and performance based on conversion data. Created retargeting Shopping campaigns to re-engage users who previously visited the store or interacted with products but did not purchase. Optimized the Shopify store to improve product organization, shopping experience, and advertising readiness. Optimized the product data feed to ensure accurate product titles, descriptions, pricing, availability, images, and attributes. Configured and optimized Shopify sales channels to ensure products were properly connected and available across relevant marketing platforms. Improved the overall integration between Shopify, Merchant Center, and Google Ads to create a more reliable eCommerce advertising ecosystem. Monitored campaign and product performance and made ongoing optimizations to improve traffic quality and maximize the potential return from advertising spend.

Google Shopping Ads Expert for Shopify Store

Shipping Container Safety • Parttime

Nov 2025 - Feb 2026 • 3 mos

Job Description Successfully handled the complete setup and launch of Google Merchant Center and Google Shopping Ads for an e-commerce business. The project focused on creating a strong product feed foundation, connecting Merchant Center with the advertising account, optimizing product information, conducting keyword research, and launching a performance-focused Shopping campaign. Key Responsibilities Set up and configured the Google Merchant Center account according to Google’s requirements. Connected and synchronized the Merchant Center account with the Google Ads account. Reviewed and optimized 10 product listings, including product titles, descriptions, categories, attributes, pricing, and other relevant product information. Conducted keyword research to identify high-intent and commercially relevant search terms for the products. Used keyword insights to improve product targeting and Shopping campaign relevance. Created and configured the Google Shopping campaign with appropriate campaign settings, product targeting, budget, bidding strategy, and structure. Checked product eligibility and feed-related issues to ensure products were ready for advertising. Established a clean account structure designed for future optimization and scaling. Achievements Successfully established the complete Merchant Center + Google Ads connection, creating a solid foundation for Shopping Ads. Optimized 10 products to improve their relevance, visibility, and eligibility for Shopping campaigns. Built a keyword strategy focused on high-intent commercial searches rather than relying solely on broad product terms. Successfully launched the Shopping campaign with a structured approach to targeting and bidding. Improved the overall readiness of the e-commerce account for Google Shopping advertising and future campaign scaling. Created a repeatable setup that allows additional products and campaigns to be added efficiently as the business grows.