Asim Javed

Digital Marketing Manager

Barq Fintech (Private) Limited (formerly known as MyTM (Pvt.) Ltd.) • Fulltime

Jun 2023 - Present • 2 yrs 11 mos

Led digital marketing for MyTM Travels, MyTM KSA, and (Sullis (Fintech / Debit Card Product) Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%. I handle a team of 6 people, including web developers, a content writer, a graphic designer, and a junior SEO executive. Conducted A/B testing on over 40 ad creatives, identifying top performers that led to a 25% increase in engagement. Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption. Achieved a record-low cost per acquisition of $5 by doubling down on data analysis and ad optimization.

SEO Manager

TechNerds • Fulltime

May 2021 - May 2023 • 2 yrs

Increased the number of ranked keywords by 8.4K and 2K for AGA Tools in the motor vehicle parts manufacturing (eCommerce) industry through the implementation of on-page techniques. Led a team of 3 people, including an SEO expert, an email outreach expert, and a link-building expert. Ranked over 50 keywords in the UAE for the ISA Bullion client in the gold and silver trading industry using on-page and off-page SEO strategies. Managed monthly reports and led online client meetings. Secured the #1 Google ranking for 10+ high-competition keywords by orchestrating a comprehensive backlink strategy by leveraging quality content creation and targeted outreach. Collaborated with the develop

Digital Marketing Team Lead

NayyarTech.ai • Fulltime

May 2020 - Apr 2021 • 11 mos

Analyzed performance data across multiple digital channels, identifying trends that enhance conversion rates by 15% and informed key strategic decisions. Developed and maintained a SaaS-based web builder and dashboards for real-time performance tracking, improving operational efficiency by 20% and reducing reporting time by 30%. Directed social media for Custom Website.Club, creating a content calendar that amplified follower engagement by 25% and boosted website traffic by 15% over six months. Achieved over $2,000 in website creation sales through digital marketing campaigns. Boost website traffic by 40% in 6 months, resulting in a 25% growth in online sales.