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askemdash

Laura G

@askemdash

Strategic Communications Leader

Verenigde Staten
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
Twenty years writing and editing the full range: legal white papers, press releases, ad copy, web pages, how-tos, social posts, fiction. Journalism and PR background, career mostly in legal and tech, so dense technical material doesn't slow me down. I also build the publishing side: WordPress, editorial workflows, automation. Which mainly means I know how your content gets used after it leaves the doc. What I do best is edit for a specific audience and channel without flattening the author's voice, so it comes back sounding like you.... Lees meer

Skills

a
askemdash
Laura G
offline • 

Bekijk mijn diensten

Tekst redigeren
I will edit your content with precision
VanafUS$ 45 / projectMeer informatie

Portfolio

Werkervaring

JD_Supra

Director of Referral Partnerships

JD Supra • Fulltime

Jun 2024 - Present • 2 yrs 4 mos

Build and maintain partnerships with external stakeholders, collaborate on joint marketing campaigns, and coach partners and clients on marketing and content strategies. Own messaging and communications strategy for partnership program; develop and maintain program collateral; execute communications strategies across websites, social media, email, and video; create automation sequences. Build messaging frameworks and editorial standards; serve as editor for the Perspectives channel; maintain consistent voice and accessibility.

Nilan_Johnson Lewis PA

Nilan Johnson Lewis PA

Fulltime • 8 yrs 4 mos

Director of Business Development & Marketing

Aug 2021 - Mar 2023 • 1 yr 7 mos

• Developed and executed communications strategy across print and digital channels; defined narratives and carried consistent voice and tone across channels; grew reputation and visibility in marketplace with consistent, impactful content. • Built media relations program: identified storylines, crafted narratives, coached lawyers for print, radio, and TV appearances, and built journalist relationships, driving national placements and inbound opportunities. Executed crisis communications plans for high-stakes, high-visibility cases. • Led thought-leadership program, partnering with experts to translate complex subjects (e.g., machine learning in employment law, privacy, healthcare) into accessible, authority-building stories. Created and maintained editorial calendar, brand/style guides, strategy, and process documentation. • Identified key metrics, interpreted intelligence data, built databases and dashboards, and presented findings. Launched the firm’s first integrated email and digital advertising programs to sharpen targeting and create business opportunities. • Produced talking points, presentations, articles, internal messages, and materials for lawyers and leadership. Developed messaging and processes for pitches and proposals, raising win rate to 90%. • Led, mentored, and developed the marketing team and partnered through influence with practice groups, agencies, and outside PR consultants.

Communications & Marketing Manager

Nov 2014 - Aug 2021 • 6 yrs 9 mos

• Developed and executed communications strategy across print and digital channels; defined narratives and carried consistent voice and tone across channels; grew reputation and visibility in marketplace with consistent, impactful content. • Built media relations program: identified storylines, crafted narratives, coached lawyers for print, radio, and TV appearances, and built journalist relationships, driving national placements and inbound opportunities. Executed crisis communications plans for high-stakes, high-visibility cases. • Led thought-leadership program, partnering with experts to translate complex subjects (e.g., machine learning in employment law, privacy, healthcare) into accessible, authority-building stories. Created and maintained editorial calendar, brand/style guides, strategy, and process documentation. • Identified key metrics, interpreted intelligence data, built databases and dashboards, and presented findings. Launched the firm’s first integrated email and digital advertising programs to sharpen targeting and create business opportunities. • Produced talking points, presentations, articles, internal messages, and materials for lawyers and leadership. Developed messaging and processes for pitches and proposals, raising win rate to 90%. • Led, mentored, and developed the marketing team and partnered through influence with practice groups, agencies, and outside PR consultants.