
Bilal ASO
ASO Expert, Mobile App Marketer, App Growth Manager, Mobile Games
Skills

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Werkervaring
ASO Expert
Tera Naturals • Fulltime
Aug 2022 - Present • 3 yrs 11 mos
Experienced ASO (App Store Optimization) Specialist with 4 years of expertise in optimizing Android and iOS applications for higher organic visibility, keyword rankings, and download growth. Skilled in developing data-driven ASO strategies, conducting keyword research, competitor analysis, localization, conversion rate optimization (CRO), and app store listing optimization. Experienced in collaborating with product, design, development, and user acquisition teams to maximize app performance and revenue. Key Responsibilities * Optimized 100+ mobile app listings on Google Play Store and Apple App Store. * Conducted keyword research to improve search rankings and organic installs. * Created and optimized app titles, subtitles, short descriptions, full descriptions, and keyword metadata. * Performed competitor analysis to identify ranking opportunities and market trends. * Planned and executed localization strategies for global app launches. * Improved conversion rates through A/B testing of app icons, screenshots, feature graphics, and promotional assets. * Monitored keyword rankings, impressions, downloads, and conversion metrics using ASO tools. * Worked closely with designers to create high-converting store listing creatives. * Collaborated with User Acquisition (UA) teams to align paid and organic growth strategies. * Ensured compliance with Google Play and Apple App Store policies. * Prepared weekly and monthly ASO performance reports with actionable insights. Skills * Google Play Store Optimization * Apple App Store Optimization * Keyword Research & Analysis * Competitor Research * Conversion Rate Optimization (CRO) * A/B Testing * Localization Strategy * App Metadata Optimization * Google Play Console * App Store Connect * Google Analytics 4 (GA4) * Firebase Analytics * AppTweak * Sensor Tower * Mobile Action * App Radar * data.ai (App Annie) * Microsoft Excel & Google Sheets